distinguish your business from your competition
Your logo is usually the first impression a potential customer will have of your business.
Every business, no matter how big or small needs a logo to help differentiate themselves from other businesses. Logos are essentially the face of your business and help build a brand for your company.
Potential customers may think that if you don’t care how your business presents itself, you don’t care about the quality of your product or service, either. A professional logo design conveys a feeling of trust, and trust is a big reason why potential customers initiate a relationship with your company. Most people are willing to pay more to have a relationship with a trusted business, as opposed to working with an unknown, generic entity. Having a unique, eye-catching logo, that properly signifies your business and appeals to the client market that your business is in, can easily give your clients the impression and trust that you are experienced and know your customers.